
About Me: Leah- The lady with all the dresses.
Leah S Designs started way back in 2001 in Pakenham, Victoria. It was just me, a love for bridal fashion, and a big dream. From there, I moved the business to Lonsdale Street in Dandenong, and by 2011, we found our forever home at 3/167 Princes Hwy, Hallam. It’s been quite the adventure, and I wouldn’t trade a single moment of it.
Hi! I’m Leah—the designer, dreamer, and creative behind Leah S Designs. I’m absolutely obsessed with all things bridal: designing stunning gowns, working with fabrics, capturing beauty through photography, and even geeking out over web design. You’ll usually find me in-store on Mondays, Fridays, and Saturdays, helping brides find the dress—you know, the one that makes their hearts skip a beat.
A Few Fun Facts About Me
- Favourite cocktail: Mojito
- Favourite dessert: Poppy seed Makowiec or Dandy donuts
- Favourite holiday: Bali or any where HOT
- Favourite Colour: Pink, Black some times Grey
- Heels or flats? Flats
My Ultimate Leah S Designs Look
- Dress: Avery, mostly because wow, looked AMAZING in our golden hour shoot
- Veil: Cascading pearl veil – will look epic in your photos
- Earrings: Lovely earrings
- Hairpiece: Lovely matching hair comb and bracelet.
The Two Questions Everyone Asks Me:
1. Where did you study fashion?
I grew up in fashion, so my education started on the production floor I could sew before i could even spell the word “fashion.” From pattern making to fabrics, I soaked it all up like a sponge. I call it the “real school of fashion.” And while I didn’t formally study design, I’ve always dreamed of doing a business degree—it’s something I’d highly recommend to anyone thinking about starting their own label.
2. How do you break into the fashion industry?
Let me be honest: fashion is no walk in the park. It’s long hours, constant competition, budgets, accounting and so much more than just pretty dresses, and to tell you the truth – it doesn’t get easier. Starting a business takes solid advice, emotional support, and financial backing —and even then, you need grit and a healthy way to handle stress. But if you’re passionate (like, really passionate), it’s worth it.
My Top Tips for Aspiring Designers
Make friends in the biz. Surround yourself with a solid squad—photographers, makeup artists, hairstylists, media gurus, and web wizards. The more connections you have, the easier it is to collaborate and bring your vision to life and it’s nice to talk to other who understand.
Be unapologetically YOU. Don’t copy what others are doing. Your individuality is your biggest asset, so lean into it.
Define your success. Write down what success looks like to you, because trust me, it’s easy to get caught up in the chaos and forget why you started. For me, success is simple: making a living doing what I love and making people feel incredible.
Tune out the haters. Negativity? It’s everywhere. When I was eight, a stranger asked what I wanted to be when I grew up. I proudly said, “a fashion designer,” and she replied, “That’s not going to happen. You should think about being a teacher.” Can you believe that!? If I had listened to her, I wouldn’t be here today, living my dream.
Don’t fear failure. It’s part of the process. Every mistake is a lesson, and every lesson gets you one step closer to your goals.
A Little Pep Talk
This industry will test you, no doubt about it. But if you’re willing to hustle, dream big, and stay true to yourself, it’ll also reward you in ways you can’t imagine. Find what keeps you motivated, trust your gut, and don’t be afraid to go for it.
Here’s to chasing dreams, making magic, and loving every second of the ride.
I ended up getting a dress which wasn’t even on my Wishlist, it was the perfect size & the absolute most beautiful dress.
Jennie & Leah, thank you for the most beautiful experience a bride to me could ever wish for.
You made the bridal appointment so smooth with how kind you were – you genuinely made the experience so beautiful.
10/10 will forever recommend!